Immersive Marketing Trend
Content writing has provided consumers information regarding almost every topic. In order to expand the volume of contents, it has been observed that a number of rushed contents are published. In this way they are continually engaging their customers. Some of the social media sites have even introduced three sixty degree video.
Check out this post by Jonathan Gardner about 5 famous trends:
5 Huge Digital Marketing Trends You Can’t Afford to Ignore
Digital marketing is a discipline in flux. We face an onslaught of shiny new technologies and platforms that promise to “change everything.” Marketers are creating similarly breathless headlines, proclaiming the next revolutionary devices/apps/social networks.
Yet, even smart marketers don’t know what changes the future will bring; but they do need to be aware that their industry is changing every day. For instance, to reach consumers marketers need to be increasingly mobile, engaging, relevant and aware of the contexts in which we currently operate.
The availability of big data has led to personalized marketing and customer experience. For example you can see personalization of Netflix, Amazon and Spotify. As a result of increased personalization the customer experience has much improved. This type of one to one interaction will prevail, because it indulges the customer by enhancing the experience.
Lee Odden at TopRankingBlog has a list of 21 trends:
21 Digital Marketing Trends & Predictions
The only constant is change.
From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next.
New Platforms for Native Advertising has been introduced. While it may be considered as an old method but in this year its usage will increase. The reduced use of presenting different adds, due to add blockers will in turn increase the native advertising.
Hoppin Online Marketing has uploaded this video about 2015-16 trends:
You witness this trend by yourself every day. The news feed of social media sites such as Facebook seems to be full with videos. Due to this video trending Facebook has already earned much profit and is likely to continue. A successful digital marketing agency will tell you the same.